Gender and Language Essay Example | Topics and Well Written Essays - 1000 words - 1

Gender and Language - Essay Example 1950’s television programs were ripe with examples of sexist language. The ‘boob tube’ as it was called then simply reflected life and language as it was at that seemingly archaic time. Women were second class citizens as was illustrated by the casual use of the words ‘dame,’ and ‘broad’ on television. Examples of sexist language can be found in any program at that time. In the Honeymooners, Ralph Cramden was the ‘king of the castle,’ and ‘wore the pants’ in his family (of two). Supper had better be on the table as he arrived home and if Alice got out of line he threatened to ‘send her to the moon’ meaning to hit her in the face as hard as the 300+ pound man could. That was the ‘50’s but this type of sexism in language persists even today. Sexist language can be deliberate, concealed or controlled. The deliberate use of obvious and overtly derogatory sexist terminology is generally considered discriminatory and is patently unfair treatment of women as compared to men. The intention of concealed sexism is also deliberate and discriminatory but the delivery is of a covert nature. â€Å"Subtle sexism is particularly interesting from both theoretical and practical perspectives because it may be quite prevalent, and may have an insidious impact on its victims† (Benokraitis & Feagin, 1999). In Sexism as it exists in language is a controlled manner of speaking that perpetuates gender stereotypes and reinforces status disparities between men and women (Parks & Robertson, 1998). Those less sensitive to sexism as a whole tend not to define the demeaning terms they use as sexist language. These people are of the opinion that sexist language does not exist or are either consciously or subconsciously trying to safeguard tra ditional patriarchal social hierarchies. Those persons more receptive to sexism and the harm it causes do attempt to adjust their speech patterns so as

Global Business Essay Example | Topics and Well Written Essays - 1000 words

Global Business - Essay Example The company has chosen this market as its first international pilot project because it was geographically and culturally/psychologically close market (Ying Fan, 2009). However, the company realised that it was necessary â€Å"to adjust its business model to suit the new markets† (Ying Fan, 2009:285). Thus, the company has learned the Iron Rule of international business, whereas â€Å"in international business, the seller adapts to the buyer† (Gesteland, 2005: 17). The company continued its business expansion across France, Northern Europe, Mexico, and Greece. Thus, Zara has utilised the benefits of cultural convergence – â€Å"the growing similarity between national cultures, including the beliefs, values, aspirations, and the preferences of consumers, partly driven by global brands, media, and common global icons† (Rugman and Collinson, 2011: 137). Also, Zara has opened a store in New York. Even though it was neither geographically nor culturally close market, it was strategic decision enabling the company to build brand awareness and get close to international fashion brands (Ying Fan, 2009: 286). Thus, Zara has gained knowledge, experience and expertise necessary for successful business development in more distant markets. During the period from 1997 to 2005 Zara has adopted aggressive business expansion and entered other markets despite the fact of geographical or cultural proximity (Ying Fan, 2009). As of January 2006, the company was present in 59 countries across Europe, America, Middle East, Asia and Africa. In order to meet the needs of the consumers from different countries, the company has adopted localization strategy (Rugman and Collinson, 2011). It has adopted its products by modifying cloth size, style, and other elements to local tastes and cultures. In order to enter foreign markets, Zara has adopted three entry modes: own subsidiaries, joint ventures, and franchising. Zara entered most European and South American